TATA SINGAPORE Airlines Unveiling of a new brand name in sky

Country’s most awaited air carrier i.e. TATA-SINGAPORE Airlines will be unveiling for a new brand name in sky on 11 August,2014. The airline is likely to launch its inaugural flight in Sept-Oct 2014.

The details of the launching and unveiling of new brand name is as follows :

Date: 11 August,2014

Time: 2:45 pm

Venue :Diwan-I-Am ,Diwan-Khas ,Taj Mahal Hotel,1 Ram Singh Road,New Delhi.

The airline has already got AOP ( Air Operating Permti) from DGCA and everything is falling in place for the airline.

Company’s Officials :

Prasad Menon:Chairman of TATA-SIA Airlines.

S Varadarajan : Chief Human Resource Officer and Chief of Corporate Affairs of TATA-SIA Airlines.

Phee Teik Yeoh: Chief Executive Officer of TATA-SIA Airlines.

The main officials of TATA-SIA Airlines has invited for the launch of airline , this occasion will definitely be a historic day in Indian Aviation. Hill & Knowlton Strategies is the strategy and branding partner of the airline. H&K is a global public relations company,headquartered in New York.

This airline is the second venture for TATA Sons in Indian Aviation.Earlier this year, TATAs have started TATA-Air ASIA airline in the country.

The airline has initial plans for connecting five cities and will increase it to 11 within a year of operations.It will be having 87 weekly flights and will connect Delhi,Goa,Mumbai,Bangalore,Hyderabad,Ahmedabad,Jammu,Srinagar,Patna and Chandigarh.This airline is a 51:49 joint venture between TATA SONS and Singapore Airlines.

There is a initial investment of $100 Million out of which 51% stakes are with TATA Sons.

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  1. By Prashant Jaiswal

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